Jessica Alexanderson

Executive Director

Hi, I’m Jessica, but most people know me as Scuba Jess! I’m on a mission to protect our planet, one aluminum can at a time. As the founder of Recycling Society and Recycling is Like Magic, I believe education and action go hand in hand when it comes to sustainability.

I’ve always been obsessed with saving the oceans. As a passionate scuba diver, I’ve seen firsthand how pollution affects marine life. That’s why I’m dedicated to keeping valuable materials like aluminum out of landfills and waterways. Metal is infinitely recyclable, and by teaching the next generation how recycling works, we can create real change.

Recycling Society is important to me because it brings communities together to make a measurable impact. Through education, convenience, competition, and incentives, we’re increasing recycling rates, supporting schools, and showing kids that recycling is pure magic!

I believe sustainability isn’t just about recycling—it’s about rethinking waste and making small, everyday choices that lead to a cleaner, healthier planet. Together, we can save our oceans, reduce waste, and create a future where metal never gets thrown in the trash.

Live long and Prosper! ♻️🌎🐙💙🖖  

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